We Reach Social’s Monday Mashup #767
This week, TikTok and Snapchat add AI video updates while Reddit tries to combat AI bots in its platform. And, Instagram is finally letting users rearrange their carousel posts.
Meanwhile, Korn is getting a revival on TikTok and Barbie is getting the AI treatment. Read on for more social media news.
Instagram allows users to rearrange carousel posts
Instagram is finally updating carousel posts to allow users to be able to rearrange their posts within a carousel after publishing. Users will now be able to switch around the order of their images and/or videos in a carousel by a simple long-press and drag function. The move eradicates the need to delete and re-upload carousels, and will give creators more control over how they present their content.
Bytedance rolls out AI video tool in CapCut
TikTok’s parent company Bytedance is rolling out its new AI-powered audio and video model, Dreamina Seedance 2.0, in its editing platform, CapCut. The model will allow creators to draft, edit, and sync video and audio content by using prompts, images, or reference videos. It will roll out first in Brazil, Indonesia, Malaysia, Mexico, the Philippines, Thailand, and Vietnam with more markets added over time.
YouTube updates creator partnerships program
YouTube has announced updates to its creator partnerships program to help facilitate brand deals. The company is merging creator and advertiser tools into a single platform in order to make it easier to discover potential connections. It will bring together various creator partnership elements including BrandConnect and the Creator Partnerships Hub into the new platform which will be called YouTube Creator Partnerships.
Snapchat launches AI image-to-video generation tool
Snapchat has introduced AI Clips in Lens Studio, a new AI-powered Lens format that allows users to turn a single image into a five-second video using a closed prompt system. The feature is native to the GenAI Suite in Lens Studio, allowing both experienced and new developers to turn a single prompt into a published Lens in minutes with no external tools or complex workflows required. AI Clips is available to Snapchat Lens+ subscribers.
Reddit tackles the rise of AI bots
Reddit is the latest platform to tackle the rise of AI bots in its app. The platform is rolling out new in-stream tags for bot accounts, in order to increase transparency and limit the impact of bot activity on Reddit’s overall engagement. Accounts that use automation in allowed ways will be marked as [App] in their username. Developers will be able to register their apps to receive this label, and the signifier will ensure that these bots remain compliant with Reddit’s rules around automated profiles. Detected bot accounts without this designation will face restrictions and potential bans.
🔥 Trending this week 🔥
🍌 Creators are editing their photos to look like items picked up in Resident Evil.
🤘 Korn’s Freak On A Leash is having a revival thanks to a new TikTok dance trend.
🍵 The “POV: I fell but saved my…” trend shows creators protecting what matters the most.
💁🏼♀️AI creators are reimagining Barbie as a real person on TikTok.
🕹️ Coinbase’s latest campaign looks like a video game, but it was actually filmed with real actors – and the BTS content is proving popular on social.
In other news
🔎 Meta updates Edits with new templates, fonts and search tools.
⏲️ LinkedIn removes real-time live streams.
↗️ Pinterest adds boosting option to amplify organic Pins.
🤖 Bluesky launches AI assistant to help users customise their feed.
🛒 Meta tests AI product summaries and reviews to improve shopping experience.
❌ X limits access to X Pro management app.
🤑 YouTube lowers follower requirement for its Shopping Affiliate program.