Creative Agency - We Reach Social USA

JEOPARDY! YOUTUBE EDITION

Entertainment
Sony
United States

For 60 years, Jeopardy! has been the ultimate arbiter of intellectual authority. But that authority was trapped in a demographic cul-de-sac: 80% of its audience was over 55. While the show remained a linear icon, the definition of “knowledge” was being rewritten on YouTube by a new generation. To evolve, Jeopardy! didn’t just need a new audience; it needed to validate a new era of intelligence.

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TRIPADVISOR | FROM BOOMER PARADISE TO GEN Z HOTSPOT

Travel
Tripadvisor
United States

Tripadvisor needed to reconnect with a generation that discovers the world through swipes, creators, and community–not guidebooks. The challenge: evolve a brand long associated with Boomers into a social-first travel companion for Gen Z and Zillennials.

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McDonald’s | A Trip To McDonaldland

Food & Drink
McDonald’s
United States

We set out to rebuild McDonaldland for the modern fan–rooted in culture, amplified socially, and designed for discovery.

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The adidas super bowl winning throw

Sports
adidas
United States

Committed to pushing the boundaries of sports marketing and reshaping the narrative around high-pressure athlete moments, we embraced the challenge of launching adidas’ bold new brand campaign during the Super Bowl.

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Four Seasons ‘Fully Conscious Baby’

Travel
Four Seasons
Canada

With the TikTok masses waiting on tenterhooks, it was Four Seasons’ moment to move the story forward and transform a fleeting micro-trend into a lasting connection with Millennial audiences.

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Gran Centenario TEQUILA | Don’t Be A Gringo

Alcohol
Proximo Spirits
United States

Gran Centenario is Mexico’s #1 tequila–but in the crowded U.S. tequila market, it was getting lost among countless Americanized “gringo” brands. Our challenge from Proximo Spirits: Develop a distinct brand strategy and multi-channel campaign to introduce Gran Centenario to U.S. consumers in a way that honors its heritage and breaks through the noise.

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