We Reach Social’s Tuesday Tune Up #768
This week, Meta is on the brink of releasing multiple new tools, including IG subscriptions and new AI models. TikTok has partnered with Cameo, making it easier to get personalised messages from your fav TikTok stars, YouTube introduces new tools for community management, and more.
Meanwhile, the case of the stolen missing KitKats has taken over social and creators are adding sound effects to their vids and getting unhinged results. Read on for more social media news.
Meta teases new Instagram subscriptions
Meta is one step closer to launching its latest subscription package on Instagram, with new features being shared on the platform’s Help Centre. These include Story Extend and Rewatch, which let your Stories last longer than the usual 24 hours and keep count of how many times your Stories have been rewatched. Meta is also testing adding links to captions and allowing Reel downloads.
TikTok teams up with Cameo
Image credit: TikTok
TikTok is partnering up with Cameo, letting TikTok creators create custom videos within the app. ICYMI – Cameo is a platform that lets you request personalised videos from your favourite celebs. Cameo customers can now directly request videos from TikTok creators via TikTok itself. Creators who are on Cameo will be shown to users when they search “Cameo” in-stream.
Meta prepares to launch AI model
Illustration: Sarah Grillo/Axios
Rumour has it that Meta’s Superintelligence group is close to launching its first AI models. Meta CEO, Mark Zuckerberg, announced the Superintelligence group in June last year, generously wanting to “bring personal superintelligence to everyone”. After reaching out to some of the biggest names in AI development, Meta has now signed Alexandr Wang to lead the project. As per Axios: “Meta is preparing to release the first new AI models developed under Alexandr Wang, with plans to eventually offer versions of those models via an open source license, Axios has learned.”
Reddit opens access to publisher tools
Image credit: Reddit
Reddit is expanding access to its publisher tools, which give you different ways to share content and analyse post engagement. Tools include URL engagement insights, the ability to sync RSS feeds to the app, and AI-powered recommendations on subreddits that match your content.
🔥Trending this week 🔥
🍫 You thought the Louvre was the heist of the century? Try stealing 413,793 KitKat bars.
🔉 Creators are adding voice effects to their content and getting unhinged results.
😋 Pringles and chocolate? Why not?
🖌️ A masterpiece in the making.
🕊️ Dove’s ‘Beauty Machine’ popped up in Waterloo Station.
In other news
❤️ YouTube now lets creators heart comments in bulk.
❌ LinkedIn scraps real-time live streaming.
👏 Meta makes its ad ranking more efficient.
🔎 TikTok adds more copyright detection.
🤖 YouTube is bringing its AI chatbot to smart TVs.
😄 TikTok adds secret emoji game in DMs.
👎 Sadly, sharing your IG posts to Stories won’t increase Reach
📺 YouTube experiments with TV-style channels.
🔗 TikTok expands HubSpot integration.