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Report: Social feature superpowers – and how brands can use them

Reports27 May 2026

Social isn’t solely a content game any more – it’s also a feature game.

Our latest report – From Social Outputs to Brand Outcomes – unpacks the most powerful formats across platforms, explaining how they actually work, and how brands can use them to drive real business outcomes. 

From discovery to conversion, we show how feature fluency across paid and organic social features unlocks smarter, more effective social.

Google Slidesdocs.google.comView post on Google Slides

With best in class examples, we’ll cover: 

  • Instagram: Reels, Close Friends, Shopping Tags and more
  • TikTok: Comments, Top View Ads, Spark Ads and more 
  • YouTube: Shorts, Masthead Ads, Lives and more
  • Facebook: Marketplace, Messenger DMs, Private Groups and more
  • Reddit: AMAs, Category Takeovers, Dynamic Product Ads and more

The full report is available exclusively for brand marketers – contact us now to receive access.

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