We Reach Social’s Monday Mashup #777
This week, Meta is making life easier for content creators with a new AI assistant and a new Series feature – no more searching high and low for part 2! And, World Cup fever is here with TikTok, WhatsApp and live streamer Speed all making moves for the tournament.
Meanwhile, Swifties are now even more excited for Toy Story 5 with Taylor officially on board. And, if you want to show the real horror of a situation, have you tried adding saxophones? Read on for more social media news.
Meta launches AI assistant on Facebook
Image credit: Meta
Meta is bringing a new AI assistant to Facebook. The assistant will be able to help creators with questions like “When should I post” and “What are people saying in my comments” and can also answer follow-up questions to dig deeper into creator analytics. The assistant can also help with creative ideas, brainstorming new content based on what’s currently trending. It is currently rolling out in the U.S., Canada and India.
TikTok launches new app in time for FIFA World Cup
Image credit: TikTok
TikTok is launching a new app in the U.S. called TikTok Pro Events. The app spotlights big cultural events (like the upcoming FIFA World Cup) and allows fans to engage with each other, explore trends and view curated creator feeds. The app also features activities that users aged 18+ can complete to earn “Stars”. Stars can be redeemed for exclusive benefits including official FIFA World Cup merch, TIkTok Shop coupons and charity donations.
Meta tests new feature on Reels
Meta is testing a new feature called “Series” on Reels to help make it easier to keep up to date with serialised content. Creators will be able to create a series on Reels with each episode living on a dedicated hub on their profile. For the initial test, Meta is working with select creators who already share serialised content on Instagram and Facebook.
X adds video reactions
X has launched a new “React with Video” feature which is being pitched as an alternative to Reposting. Rather than just clicking repost and moving on, X wants users to record a video response to posts. X’s head of product Nikita Bier wrote, “Commentary is one of the most important pillars of X. And sometimes the best way to share your thoughts is with video.” The feature is currently available on iOS and will be rolled out to Android and web “soon.”
🔥Trending this week 🔥
🎷 New trend used to show the drama of any situation.
🐑 Celebs have taken on the acting trend where they say their iconic phrase in four different ways.
🎶 TikTok is loving what New York Giants’ Eric Gray is getting up to in the NFL off-season: revealing the lyrics he shouldn’t know.
🪑 Ikea’s latest ad is taking inspiration from new film Backrooms.
🎤 Pixar announced that Taylor Swift will have a new song in the upcoming Toy Story 5.
✍️ Sketch your style in this new fashion format.
🎶 Just like he did in 2022, Speed has released a World Cup anthem.
🥣 TikTokers are talking rediscovering breakfast food.
☔ Festival goers at Primavera this weekend expected sunshine, but had to fight through the storm.
In other news
💬 Substack launches “Reply Rules”.
📈 LinkedIn adds new performance insights.
🏷️ YouTube ends product tag test.
⚽️ WhatsApp adds new features for FIFA World Cup.
💡 TikTok launches microdrama development program.
🎥 Edits adds new audio and font features.