We Reach Social’s Monday Mashup #778
This week, Meta is celebrating the World Cup with new features across Facebook, Instagram, Threads and more. YouTube is getting musical with its new concert series and LinkedIn has launched a creator marketplace.
Meanwhile, bus stop trivia is taking over feeds, white wine girlies reign supreme, and fandoms are getting hit in the feels. Plus, if you’re feeling a bit lost with all this World Cup stuff, social has you covered. Read on for more social media news.
Meta celebrates the FIFA World Cup
Image credit: Meta
Meta is in full World Cup mode with a host of new features across its apps. Over on Threads, Meta is spotlighting real-time content with a live chat, live score alerts, and live World Cup sessions hosted by football legends. On Instagram, a new World Cup search hub will host a mix of World Cup content and an AI-powered voice effects tool is launching in DMs. Facebook is getting a “Football Mode” and giving users the chance to generate images of themselves in their team’s jersey. And on Messenger, Meta is introducing a Live Updates feature that lets users activate live match news in their chats.
Meta reveals AI assistant for Edits
Image credit: @francisdominiic via Threads
Last week, Meta teased new features coming to Edits at an invite-only creator event in L.A. The first was an AI assistant that will use creator’s views and video retention insights to help creators come up with content ideas. Meta is also launching a desktop version of the app and users will be able to sync their work across mobile and desktop. Meta also announced a “Beta” tab for experiments and expanded audience insights. The AI assistant is currently in testing with attendees of the creator event and the desktop version of Edits is “coming soon.”
YouTube launches new live music series
Image credit: YouTube
YouTube is launching a new music events series called “Music Nights”. The series will host IRL concerts and events from across the world. Upcoming events include Isaiah Rashad, Kacey Musgraves and the band Bleachers. As explained by YouTube: “Whether it’s an album release party, an intimate show, or a special tour stop, we collaborate closely with artists to transform some of the world’s most iconic venues into unforgettable, intimate fan experiences – and share them with fans everywhere.”
LinkedIn launches Creator Marketplace
Image credit: LinkedIn
LinkedIn has launched a Creator Marketplace, connecting brands with creators on the platform. The marketplace shows audience size, insights into the creators audience demographic and notes on reach. As explained by LinkedIn: “Marketers can search for vetted creators by topic and content expertise, then quickly assess their profile for audience, performance, and fit.” It will first launch in the U.S. and Canada and is available through LinkedIn’s Campaign Manager in a new section called “Content and Assets.”
🔥Trending this week 🔥
⚽️ Pls refer to the ultimate World Cup guide for the girls and the gays. I hope this helps.
🎥 A handy new trick from transforming statics into videos (sort of).
🚽 Madonna’s Confessions II – The Film dropped and the celeb cameos are out of control.
🚌 A creator on TikTok is playing bus stop trivia with the public and people are loving it.
💔 This gut-wrenching trend is coming for every fandom. Literally every single one.
🍾 White wine girlies assemble, this is the summer sound for you.
➡️ The ‘keep swiping’ carousel format has an animated update.
🏎️ The internet has been painted red, because Lewis Hamilton finally won for Ferrari.
In other news
🦋 Bluesky launches group chats.
📍 Pinterest expands partnership with Amazon.
👻 Snapchat adds new content control restrictions.
🖼️ Instagram rolls out grid reordering.
🃏 TikTok launches trading cards for 2026 FIFA World Cup.
❌ UK set to enforce under 16s social media ban.
✨ Instagram extends “Your Algorithm” to main feed.