We Reach Social’s Monday Mashup #782
This week, TikTok is helping users with its new AI literacy guide to stop AI confusion and help spot AI-generate content (someone, please send it to our parents ASAP). X is launching a new video editor and recorder. And, is it a bird? Is it a plane? No – its a new messaging app.
Meanwhile, e.l.f. Beauty has a new brand ambassador, two dogs have gone viral for living their best diva lives, there’s a new photodump trend, Haaland has been reimagined as a spring onion (obviously) and more.
TikTok launches AI literacy tools
Image credit: TikTok
TikTok is helping users be more aware of AI content with a new educational program and improved detection tools. The new AI literacy guide includes video overviews and explainers to help TikTok users understand how to identify AI-generated content. The platform also plans to launch an in-app hub that will teach practical skills when users sarch for AI-related terms. TikTok is also expanding its own AI detection tools to detect AI-generated spam and misinformation.
X adds new video editor and recorder
X is adding new video editing and recording features including the ability to overlay video captions in multiple languages and green-screen tools that work with photos from your phone’s camera roll or other X posts. X’s head of product, Nikita Bier explained that the new tool is being introduced to encourage users to create original content. The editor and recorder will initially be available in the iOS app.
New messaging app forces us to slow down
Image credit: Roost
A new app called Roost is taking us back in time with its “slow-cial” message sending. The app can take hours or days to send messages, disguised as birds, based on how far the bird had to fly. Users add up to four birds to their profile to send messages with each bird matching the speed of its real life counterpart – i.e. a falcon will get your message sent quicker than a humming bird. Oh and snails and turtles are also an option.
🔥Trending this week 🔥
💅 E.l.f. Beauty breaks into hair care with Bigfoot as their brand ambassador?!
🎬 We’ve seen the Netflix doc trend, but lately this tail has taken a paw-shaped turn.
💅 These dogs are going viral for being absolute divas.
🧅 We can’t unsee Haanion.
📸 The new photo dump for when you cba to go through them all.
🌴 Me if i was on Love Island.
🍟 Is your girl, really your girl?
In other news
💰 EU threatens Meta with fines for addictive features
📝 X updates Community Notes with DM notifications.
🖥️ YouTube launches desktop version of Ask YouTube.
🤖 Meta updates its AI-powered image generator for advertisers.
📹 Google adds AI-powered video remix option.
⚡️ Meta launches Muse Spark 1.1.
🤑 Instagram Chief confirms IG users will have to pay for future AI tools.
❌ Meta removes AI remix tool.