We Reach Social’s Monday Mashup #786
This week, Meta gives users exclusive access to features in testing on Edits, X has rebooted its influencer rewards programme and Snapchat is trying to help brands get down with the kids.
Meanwhile, some people are getting creative with trap doors in the kitchen, some are obsessed with Olivia Coleman’s upcoming film Wicker, and others are busy holding down at home. Read on for more social media news.
Edits adds new features to beta testing tab
Image credits: Meta
Meta has added new editing features on its Edits app through its beta tab. The beta tab gives users early access to upcoming features that are in early testing. Some of the new features you can try include speed ramping, color-correction adjustment and a new way to manage ongoing projects.
X reboots influencer rewards programme
X is changing how it pays influencers and creators with a new “Original Content Rewards” programme. The existing Revenue Sharing programme will stop taking new users and existing users will continue to earn money until 7th September. The new programme opens the following day. Here’s the rules: you need to subscribe to one of X’s Premium tiers, have over 500 and have 500,000 Home Timeline impressions in 90 days.
Snapchat teaches brands to be Gen Z-funny
Image credit: Snapchat
Surveying over 6,000 social media users between 13 and 28 from the U.S., U.K., Canada, France, Germany and India, Snapchat has revealed that young audiences want to see brands lean into humour. But from 67 to aura farming and unc, it can be tough for brands to decode gen Z humour. To give brands a boost, Snapchat’s new report provides a guide on comedy writing and tips for marketers looking to connect with young audiences.
Reddit expands moderation tools test
Reddit is continuing its test of its new Rules Hub with a range of AI-powered moderation tools. Moderators will be able to choose which rules will be automatic, decide what happens when a rule is triggered, preview it, and more. Reddit is also looking to make it easier for people to join Reddit communities with improved detection of harmful content. The platform is also putting stricter restrictions on its API usage to protect the “unique value of its user insights” – aka protecting the insights provided by its communities from turning up on AI platforms instead.
Meta boosts Meta One offering
Image credits: Jonah Manzano via Threads
Meta is adding new features for its Meta One subscribers. These include: a bigger follow button on Reels to encourage people to follow you, expanded access to its AI response tools on Messenger, the ability to “auto-invite” people that engage with your posts, and more.
🔥Trending this week 🔥
📸 This trend highlights the effort expected to get the shot.
🚶♂️ Everyone’s getting creative in the kitchen, but by pretending to have a trap-door.
🌍 The ‘somebody’s gotta hold it down‘ trend is still going strong.
🩶 Let’s add some colour, and then some players.
🪵 It’s not a ‘hear me out’, it’s a ‘hold me back’ for the new Wicker movie.
🌴 Proof you don’t always need fancy editing to make your trip content stand out.
📸 ICYMI – this ‘bro skipped editing’ series shows how a photographer creates clever stop motion videos.
💅POV: you no longer need to carry your ID because people should know who you are.
🕺Off Campus star Antonio Cipriano led the way in a Belmont Cameli lookalike competition.
In other news
💋Reddit releases first-ever beauty report.
🤝Disney is partnering with TikTok to bring fan content directly into its app.
📈Spotify now has over 300M subscribers.
✍️Nikita Bier steps down as X’s head of product.
🛍️YouTube expands its shopping affiliate program.
🎥YouTube rolls out vertical livestream practice mode.
✍️LinkedIn updates feed display.