We Reach Social’s Monday Mashup #788
This week, Reddit is taking its first step into the world of video with the test of its “video Reddit” experience. Meta is expanding its AI-based gaming app and YouTube is making its CTV app even better. And, LinkedIn is jumping onto the clipping bandwagon with its new AI-powered clips tool for Live videos.
Meanwhile, social is busy bedazzling everything they can. And believe me, if we could bedazzle this round up, we would. 💎 Read on for more social media news.
Reddit launches first test of video Reddit
Image credit: Reddit screenshot via TechCrunch
Today, Reddit is set to begin its initial testing of its “video Reddit” experience. This will let users listen to Reddit posts in the background of the app while doing other stuff at the same time. The test will be on both video and audio posts across select communities and will focus only on English-language posts for now. It will launch first on desktop and on iOS and Android apps from tomorrow.
Meta expands AI-powered gaming app
Image credit: Meta
Meta is rolling out its vibe-coding gaming app Pocket to users in the U.S. After an initial test in Brazil last month, the app lets you generate small games using AI prompts. These are then published to a scrollable feed for everyone to play. The games react to touch and tilt of your phone, play sound effects, can use photos from your camera roll and can include song clips.
YouTube updates CTV app
Image credit: YouTube
YouTube is making improvements to its TV as CTV engagement continues to grow for the platform. First up, bad news for those of us trying to quit binge watching. Creators are now able to turn their playlists into shows to make it easier for users to watch their content more like episodes of a TV show. YouTube has also added Show and Podcast tabs to the Watch page and added a new Shorts access point. There is also a new account locking feature, and improved QR sign-in flow and lots more small – yet helpful – updates.
LinkedIn uses AI to create clips from live videos
Image credit: LinkedIn
LinkedIn has introduced a new AI-powered tool that will recommend clips from live event recordings. The tool automatically picks the best parts of the live and puts them in a mini window for you to edit. The tool also generates chapters for longer recordings to help users skip through to specific sections. The tool is available now for all users globally.
🔥Trending this week 🔥
🧙♀️Practical Magic 2 is on the horizon: Joey King and Maisie Williams are sharing their coven BTS.
💎Hot this season: bringing whimsy to everyday life, one gem at a time. Bedazzaling is back.
📸 New way of taking holiday pics: unlocked.
🚛 Bored of exercising? Turn it into a Subway Surfers or Temple Run.
💚 Charli XCX’s new song trend is taking over social.
🕶️ Parents are gleefully recreating The Hangover’s end credits scene… with their sleeping kids.
In other news
💰 TikTok explores peer-to-peer payments via DMs.
✍️ YouTube simplifies AI claims process
👀 Meta AI is getting a Mac app.
🙋1 Million people report AI slop on Linkedin
🏃♀️Meta highlights brand opportunities in women’s sports.
📝 X Chat updates composer.
🎤 TikTok Live adds AI intros.
❌ Meta removes option to exclude ad placements