We Reach Social’s Monday Mashup #791
This week, Meta launches its new personal AI agent, Threads is giving us a deeper look into how our posts and profiles are performing, Snapchat prepares for holiday season with new ad options, and more.
Meanwhile, the BeyHive is in shock over Beyonce’s latest (rather expensive) merch drop and Duolingo is saving us from embarrassment this Fashion Week. Read on for more social media news.
Meta launches “Muse” personal AI agent
Image credit: Meta
Meta officially unveiled Muse, a new personal AI agent designed to operate dynamically across its ecosystem. Unlike standard chat assistants, Muse is made for complex, multi-step actions that run in the background.
Threads gives profile analytics an upgrade
Image credit: Threads
Threads launched an updated dashboard for its Profile Analytics, giving creators and brands a deeper look into how their content is distributed. The upgraded features AI-generated summaries explaining why specific posts performed well, a breakdown of total reach split between followers vs. non-followers, and notifications on which in-app sub-communities are driving impressions.
Snapchat brings Dynamic Product Ads to Sponsored Snaps
Snapchat is expanding its ad options ahead of the holiday shopping rush by integrating Dynamic Product Ads (DPAs) directly into Sponsored Snaps. Advertisers can now deliver personalised catalog recommendations directly into user DMs.
X rolls out “X Numbers” for gated DMs
Image credit: X
X is introducing a new privacy feature called “X Numbers”. These are unique 10-digit codes that users can generate to give non-followers access to send DMs or make voice and video calls. Users can share their code selectively and reset it at any time to cut off unsolicited outreach.
🔥Trending this week 🔥
🤔 Ever struggle to find a nickname for someone? Look no further!
💬 Creators are still asking people to ‘act like…’ in their comments, turning audience creativity into engagement bait.
🐝 Fans are left shocked at the price of Beyonce’s new merch item that retails for $948.01.
🗣️ Duolingo releases its ‘Phonetic Collection’, teaching people how to say famous fashion label names.
🔎 @erhatheexplorer’s trips down the rabbit hole are getting lots of attention.
In other news
🏷️Instagram lets you add tagged posts directly to profile grid.
📍Snapchat launches native event planning tools.
✨YouTube releases Culture & Trends Report.
🔒YouTube lets you lock account on TV app with a PIN.
✍️ Meta expands Community Notes to Latin America
🙋♂️ Pinterest shares Men’s trend report.
❤️ YouTube expands Watch With feature.
🕶️ Meta showcases new tools for AI glasses.
🤷♂️ Zuckerberg claims Threads is nearing (or past) parity with X.