adidas | Super Bowl Winning Throw

In Vegas, with limited access to Mahomes, we went all in – achieving in just one month what would typically demand six. Using proprietary tech and a body double trained by Mahomes’ coach, we created a computer-generated visual representation of Mahomes, perfecting his every movement. Amplified by a social strategy that not only took the internet by storm, but also led Sports Illustrated to declare that Adidas upset Nike in winning the Super Bowl, solidifying our dominance in the week’s headlines.

Executing our social-first strategy, we transcended the traditional game of catch, propelling Mahomes into a virtual world where he engaged in a symbolic game of catch with his younger self on the grand stage of Sphere. Overcoming the challenge of captivating Gen Alpha and Gen Z, our campaign redefined the negative narrative surrounding sports pressure in a completely contradictory environment. We strategically leveraged the stage of the Super Bowl, intentionally leaning into the pinnacle pressure moment in football to unveil adidas’ new empowering campaign messaging: YOU GOT THIS, set to the iconic Queen and Bowie song, Under Pressure