Senior Copywriter (Paid Social)

THE ROLE

We Reach Social is looking for a culture-hungry Senior Copywriter with paid social experience to join our growing team. You are a strategic thinker and a strong writer who knows how to turn cultural insights into ideas people actually want to engage with. You develop concepts, craft compelling copy, and champion creative excellence from pitch through production. You are confident presenting and defending your work, thrive on collaboration, and know how to balance bold creative thinking with the realities of paid social execution. You stay at the forefront of culture (and safe zones!), understand how people use social platforms, and create work that feels native to each one while helping solve real business challenges.

WE ARE 

A creative agency powered by social connections. That means we thrive on what’s trending and creating campaigns that get people buzzing. We call it “Ideas Worth Talking About,” and we’re proud to have played a part in some of the most culturally relevant campaigns of the decade for brands like McDonald’s, Adidas, Universal Studios, and YouTube.

WHY YOU’LL LOVE IT HERE

• Our passport program lets you explore and work from one of our 16 other offices worldwide, including Paris, Singapore, Madrid, Dubai, London and more
• You best believe we know how to celebrate our wins. And our losses (it’s how we learn)
• From carbon offsets to community kitchens, we’re passionate about making a difference

YOU ARE

• A person who thrives in a fast-paced environment, responding quickly and proactively
• You don’t just follow trends; you know when to reinvent them and when to start something new
• A self-starter who will take ideas from concept to execution, navigating feedback like a pro

What matters is your deep understanding of what resonates with social audiences. This role is energetic, innovative, and forward-thinking. Alongside engaging with communities, you will guide clients by creating on-brief creative that is producible and answers specific Reasons to Believe (RTBs). In return, you will join a global agency dedicated to generating buzzworthy ideas for some of the world’s leading brands.

WHAT YOU’LL DO

• Concept, write, and create strong, compelling copy that resonates with target audiences, delivering sophisticated ideas with a high degree of creative complexity and strategic depth
• Understand the structure of a brand’s identity—how the visual and verbal executions come together to create a holistic brand experience
• Be a creative spokesperson for projects to ensure that the creative integrity of the work stays intact
• Support the team with new business, by helping outline and write pitch decks
• Contribute high-level thinking that shapes the direction of creative projects from inception to final delivery
• Master brand voice by consistently producing top-tier copy that meets the agency’s highest standards, even when navigating tight deadlines or budget constraints
• Drive creative problem-solving by finding adaptable solutions that preserve the core idea while satisfying evolving client needs and technical requirements
• Clearly articulate creative visions and “decode” client feedback into actionable tasks for the internal team
• Defend creative work confidently to internal and external stakeholders, providing a clear rationale for copy and conceptual decisions
• Collaborate with internal team members by actively listening to and interpreting feedback, ensuring a cohesive and effective final product across all departments
• Ability to manage multiple complex projects simultaneously without a loss in quality or focus
• Use AI to generate robust campaign concepts from scratch and explore innovative linguistic patterns that push the boundaries of traditional advertising
• Leverage AI to generate diverse variations for A/B testing and to draft comprehensive long-form content, such as web pages or white papers
• Master of agency wide project management and collaboration platforms to maintain high capacity workflows
• Work collaboratively with a large team of creatives from ideation to execution, helping to ensure ideas are created and brought to life

Requirements

• 5+ years of agency experience with a portfolio showing multi-channel campaigns with a focus on strategic depth
• A robust knowledge of advertising fundamentals, including brand development, strategy, storytelling, design, new/emerging platforms and technologies
• Achieved full command of the creative process—you know how to bring an idea from a kernel to a campaign and sell it to clients while staying on brief
• Strong verbal and written communication skills to defend and explain creative choices to internal teams

JOIN US

At We Reach Social, we celebrate diverse perspectives and experiences. We welcome unique voices and talents, especially those not traditionally embraced by advertising. Discover more about our culture and our work.

Let’s make great things together. 

We Reach Social is an equal opportunity employer, committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. For California applicants, you may view We Reach Social’s Privacy Notice for California Employees and Job Applicants at https://wearesocial.com/us/wp-content/uploads/sites/3/2023/07/CA-Employee-and-Job-Applicant-CPRA-Notice.pdf